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Spotify Expands into the Educational Market with New Video-Based Course Feature

Spotify experiments with video-based educational courses in new content format

Spotify Expands into the Educational Market with New Video-Based Course Feature

In the UK, Spotify is testing a new feature that allows users to purchase video-based courses to learn about various topics. The platform already offers access to music, podcasts, and audiobooks, with new subscription options being introduced, like audiobooks in the United States. With this new feature, users can access educational material on a range of topics from partnering educational technology companies like BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific. These courses are categorized into themes like music, creativity, business, and health.

As part of the test in the UK, users can access two lessons per course for free. Users have the option to purchase full access to all lessons on the platform’s website. The courses will be available on both desktop and mobile versions of Spotify, allowing users to explore and purchase courses in various categories. With video-based learning courses, Spotify aims to offer educational creators a new audience to access their video content. Approximately half of Spotify Premium subscribers have consumed podcasts with educational or self-help topics, indicating a strong interest in educational content among users.

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