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Restaurant Technology Landscape Report 2024: Tailoring Tech to Customer Preferences for a Competitive Edge

Report on the Restaurant Technology Landscape in 2024

Restaurant Technology Landscape Report 2024: Tailoring Tech to Customer Preferences for a Competitive Edge

According to new research, customer attitudes toward restaurant technology vary greatly depending on demographic and service segment. Operators who match their tech investments to the customer base they serve have a competitive edge. 76% of operators believe that using technology gives them an advantage, but many feel their restaurants could do more to keep up with the latest technology.

Customers’ favorite tech options include those that make it easier and faster to order and pay. A majority of full-service customers say they would be likely to place an order or pay the check using a tablet at the table, while 8 in 10 delivery customers say they would order delivery using a smartphone app. Limited-service customers are also likely to place an order using a smartphone app, with 7 in 10 saying so.

Operators have opportunities to enhance the customer experience, amplify marketing, and operate more efficiently through technology. While most operators consider their businesses’ technology mainstream rather than leading edge, choosing the right tech for their customers’ convenience while maintaining high-touch hospitality is crucial in today’s business environment. By identifying which technologies customers in each segment want, need, and must have, operators can plan to invest in technology that meets their customers’ needs.

The Restaurant Technology Landscape Report 2024 is based on surveys of restaurant operators and consumers.

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