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New Track League set to Generate Millions with Olympic Star Michael Johnson as Founder”.

Michael Johnson, Olympic champion, secures funding for a new track league.

New Track League set to Generate Millions with Olympic Star Michael Johnson as Founder”.

Michael Johnson, the four-time Olympic gold medalist who won the Men’s 200 meter event of the Athletics Competition of the 1996 Summer Olympics in Atlanta, has secured over $30 million from investors and strategic partners for a track league he plans to launch next year. Winners Alliance, the for-profit arm of the Professional Tennis Players Association, is the lead investor and will operate the league.

Johnson announced his plans to launch a track series in February to generate interest in the sport. The league will consist of events held during the track season from April to September, limiting the number of events and athletes. Its goal is to showcase the sport’s top athletes and rivalries while engaging fans through storytelling.

To increase interest in the sport, three agencies have been enlisted by the league: Doubleday & Cartwright, Two Circles and SRK Strategies. Doubleday & Cartwright will develop

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