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Meghan, Duchess of Sussex Surprises Us with New Lifestyle Brand American Riviera Orchard: What to Expect from the Future Queen’s Latest Venture

Duchess of Sussex announces new lifestyle brand featuring a range of products from body lotion to gardening tools

Meghan, Duchess of Sussex Surprises Us with New Lifestyle Brand American Riviera Orchard: What to Expect from the Future Queen’s Latest Venture

In 2024, Meghan, Duchess of Sussex, announced the launch of her new lifestyle brand American Riviera Orchard. The brand’s Instagram page has already gained over half a million followers in less than two weeks. The bio on the account states “by Meghan, Duchess of Sussex. Founded in 2024”. While details about the brand are still scarce, a grainy video of flowers, Markle stirring a pot in a kitchen, and a woman in a black dress featured in the account’s Instagram stories have given some insight into what to expect from the brand.

According to reports, Meghan’s trademark application indicates plans to sell household goods like towels and carafes, as well as food products. There are also hints that makeup, body lotions, shower gels, various soaps, bath salts, hand cream, fragrance oils, air fresheners, and non-medicated pet care products like shampoo and conditioner for pets may be added to the brand’s offerings. The scope of products is extensive and offers a wide range of lifestyle items to her audience.

It remains unclear when the brand will officially launch and how it will operate. Meghan had previously run a lifestyle platform called The Tig which she closed upon announcing her engagement to Prince Harry. This new brand expansion is said to encompass myriad products catering to various needs and preferences.

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