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Hyundai’s Road to Retail Success: Balancing Online Presence with the Importance of In-Person Experiences

José Muñoz Believes Auto Shows Benefit Business

Hyundai’s Road to Retail Success: Balancing Online Presence with the Importance of In-Person Experiences

José Muñoz, the president of Hyundai Motor Company, addressed concerns about the brand’s retail strategy at the Automotive Forum New York. The company had announced a partnership with Amazon last November to sell vehicles through their online platform, which led to worries among franchise system advocates. However, Muñoz reassured that dealers are still responsible for selling the vehicles and participating in the Amazon platform is optional. Currently, a pilot program with 20 dealers is active, with plans for expansion later in the year.

Muñoz acknowledged the complexity of selling vehicles online, especially since cars are unique products compared to other items on Amazon. He emphasized the importance of consumers interacting with the vehicles in person, which is why Hyundai maintains a strong presence at auto shows worldwide. Muñoz stated that people enjoy attending these shows, seeing and experiencing the cars firsthand.

At auto shows, Hyundai showcases a wide range of vehicles including electric models. While EVs have become increasingly popular, Muñoz highlighted that offering consumer choice remains important to Hyundai. He mentioned that they will continue to provide options for internal combustion engine (ICE), hybrid, and EV vehicles to cater to different customer preferences while continuing to innovate in the automotive industry.

In conclusion, Muñoz emphasized Hyundai’s commitment to meeting consumer interests and ensuring flexibility in their product offerings. Despite growing interest in EVs, he recognized that catering to diverse range of customer preferences while continuing to innovate is crucial for success in the automotive industry.

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