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From Name, Image and Likeness to Millionaire Student-Athletes: How NIL Deals are Changing the Landscape of Amateur Sports

Top 10 College Athletes Not Profiting from Name, Image, and Likeness

From Name, Image and Likeness to Millionaire Student-Athletes: How NIL Deals are Changing the Landscape of Amateur Sports

The landscape of amateur sports has been transformed by the introduction of Name, Image and Likeness (NIL) deals in 2021. High school and college athletes can now earn substantial amounts of money from their personal brand, allowing top student-athletes to work with major brands like Nike and Gatorade. For instance, according to On3, LeBron James’ son, Bronny James, has an estimated NIL value of $4.9 million.

One university basketball star who has made headlines during March Madness is Caitlin Clark. She has not only been recognized for her exceptional performances on the court but also for her ability to secure lucrative deals with companies such as Nike, Gatorade, and State Farm. This surge in interest in March Madness sponsorships and influencer-marketing campaigns is due to the growing popularity of NIL deals. Ayden Syal, CEO of NIL marketing platform MOGL, explains that these deals have created a billion-dollar industry that allows student-athletes to earn substantial amounts of money regardless of their decision to turn professional.

On3 ranks student-athletes based on their annual NIL Valuation, which considers factors such as performance, influence, exposure, and deal data. This valuation is a combination of an athlete’s “Roster Value” and “NIL Value” to determine their total NIL Valuation. While these student-athletes have gained attention through their talents and social media presence, some top earners may have benefited from having well-known last names. As of March 26th 2024, the top 10 student-athletes profiting the most from NIL have valuations starting at $1.5 million.

The introduction of NIL deals has opened up a world of possibilities for student-athletes who want to monetize their personal brand while pursuing their passion for sports. With more brands recognizing the value that these athletes bring to the table through their name recognition and social media presence, we can expect this trend to continue well into the future.

In conclusion, Name Image and Likeness (NIL) deals have revolutionized the way high school and college athletes can make money while pursuing their athletic careers. These deals have opened up a new avenue for revenue streams that are not dependent on turning professional after graduation.

As we see more athletes securing lucrative deals with major brands like Nike and Gatorade while still in college or high school it is clear that this trend will continue well into the future.

It will be interesting to see how this industry evolves in coming years as more students take advantage of this opportunity.

With this being said it is important for colleges and universities to educate their students on how they can use these opportunities wisely while also considering long term benefits such as maintaining eligibility requirements set by NCAA regulations.

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