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Bet365 and 1/ST Technology Unveil Partnership to Bring Advanced Horse Racing Wagering to US Customers

1/ST Technology collaborates with Bet365 in the United States.

Bet365 and 1/ST Technology Unveil Partnership to Bring Advanced Horse Racing Wagering to US Customers

Bet365, a leading sports betting operator in the UK, has announced a partnership with 1/ST Technology to offer horse racing through the 1/ST Bet platform to its US customers. This collaboration will bring Bet365’s advanced deposit wagering on horse racing to US jurisdictions where ADW is permitted, accessible via web and mobile channels.

Through this partnership, 1/ST Technology aims to enhance the Bet365 offering for its US audience by introducing domestic sports bettors to a top-tier service for horse racing as well as a comprehensive international racing program available 24/7. The cutting-edge ADW platform developed by 1/ST Technology provides users with AI-assisted tools for a seamless and rewarding wagering experience.

Keith Johnson, chief revenue officer of 1/ST Technology expressed excitement about the partnership, highlighting the opportunity to showcase their innovative pari-mutuel horse racing wagering solution to Bet365’s customers. A spokesperson for Bet365 emphasized the significance of this partnership in advancing their US expansion, demonstrating their commitment to innovation and customer satisfaction.

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