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Bet365 and 1/ST Technology Join Forces to Revolutionize Horse Racing Betting in the U.S.

Bet365 Teams Up with 1/ST Technology

Bet365 and 1/ST Technology Join Forces to Revolutionize Horse Racing Betting in the U.S.

Bet365, a leading sports betting brand, has announced a partnership with 1/ST Technology to launch horse racing on its U.S. platform through 1/ST BET. This collaboration will enable Bet365 customers to access an enhanced and seamless horse racing betting experience online and on their mobile devices in U.S. jurisdictions where ADW is permitted. Keith Johnson, Chief Revenue Officer of 1/ST Technology, expressed excitement about the opportunity to work with such a prestigious sports betting brand and introduce Bet365 customers to the top-tier pari-mutuel horse racing wagering experience offered by 1/ST BET.

The partnership between 1/ST Technology and Bet365 is part of a broader effort to elevate the horse racing industry in the U.S. and provide customers with a modern and engaging betting experience. By combining the strengths of both companies, this collaboration aims to attract new audiences to horse racing and enhance the overall betting experience for existing fans.

Through this partnership, U.S. customers will have access to an enhanced and seamless horse racing betting experience online and on their mobile devices through 1/ST BET’s cutting-edge technology integration with Bet365’s Advance Deposit Wagering (ADW) platform.

The integration of these two platforms enhances the overall wagering experience for customers by providing a user-friendly interface and a wide range of betting options on horse races across various tracks.

This collaboration marks a significant step forward in expanding the reach of horse racing to a wider audience, leveraging the expertise of both 1/ST Technology and Bet365 in the realm of sports betting.

With the launch of Bet365’s ADW platform through 1/ST BET, customers can expect a seamless and innovative approach to horse race wagering, further enhancing the accessibility and convenience of betting on thoroughbred racing events.

Overall, this partnership represents an exciting opportunity for both companies to bring top-tier pari-mutuel horse racing wagering experiences to Bet365’s U.S. customers through 1/ST BET’s cutting-edge technology integration with ADW platform.

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